Facebook & Instagram campaigns
Feed, Stories, Reels and Marketplace placements built and managed as one system across both platforms, weighted to where your customers actually spend their time.
Facebook Ads Management
Better customers from Facebook and Instagram
Paid social for service and local businesses. We reach your best customers before they start searching, then optimise around the enquiries that turn into real work, not the cheap leads that never reply.
Facebook & Instagram specialists
Rated 5.0 from 32 reviews · trusted by 250+ businesses
How we run your ads
Your ads get better the longer we run them
On search, the words someone typed do most of the work. On Facebook and Instagram nobody typed anything, so the ad has to earn its attention on its own. That is where most of our time goes, and it is why we start with several angles rather than one.
Every week of spend tells us which audiences bring the enquiries you want and which angles they responded to. Budget moves to what is working and new angles keep coming, so month six is better than month one. What works for a roofer is not what works for a dental practice, so we find out rather than assume.
See what is included Proof
View all case studies
Real results from paid social
Facebook & Instagram
5.9×the monthly leads from Facebook, in a single quarter
Designer Kitchen Direct launched paid social from a standing start. As part of a coordinated Google Ads and Meta programme across three showrooms, Facebook prospecting scaled fast while the cost of each lead fell by more than half.
Monthly Facebook leads15 → 88
Facebook cost per lead£122 → £51
Time to resultsOne quarter
What is included
Everything that goes into the system
The full set of what we build and manage for you, included as standard, not sold as bolt-on extras.
Audience & lookalike targeting
Interest, behaviour and custom audiences built around your best customers, plus lookalikes and retargeting to reach more people like them.
Ad creative & copy
Scroll-stopping image, video and carousel concepts with copy written to attract qualified prospects, structured for ongoing testing so the best ads win.
Pixel & Conversions API
The Meta Pixel, Conversions API and GA4 set up correctly, so tracking survives privacy changes and every decision rests on reliable data.
Landing pages & lead forms
Advice on instant forms versus landing pages, plus layout, calls to action and mobile usability, so more of the traffic you pay for turns into real enquiries.
Ongoing optimisation & reporting
Continuous testing of audiences, creative and budgets, with plain reporting on cost per lead, lead quality and revenue, not vanity metrics.
Our lead quality system
We optimise for the leads that become customers
Facebook makes cheap leads easy. Instant forms fill up, the cost per lead drops, and a lot of those enquiries never reply. The fix isn't to switch off the forms or to accept a higher cost per lead. It's to give Meta better information about which enquiries were worth having, so it goes looking for more of those people.
Our own lead analysis system ties your campaigns to real sales outcomes, so we can see which audiences and creative produce the best customers and put your budget behind them, not behind the cheapest possible form fill.
Optimised for volume
How most agencies do it
Lead volume↑ More
Cost per lead↓ Lower
Quality of the sale↓ Worse
VS
Optimised for quality
The Prime way
Best-fit enquiries↑ More
Wasted ad spend↓ Less
Revenue from your leads↑ Higher
"We've got one designer who's going to do a quarter of a million turnover this month, which is insane. £100K is normally good, so this is like breaking all records."
Matt Major
Designer Kitchen Direct
Who it is for
Built for service and local businesses
A strong fit if
- You run an established service, local or lead generation business that relies on inbound enquiries.
- Your offer can be explained with strong images or video, and people make the decision visually.
- You want to create demand and reach customers before they start searching, not just capture it.
- Lead quality matters as much as lead volume, and a good customer is worth a lot to you.
Probably not right if
- You need leads tomorrow and cannot give creative a few weeks to find its feet.
- You have nothing visual to show and no appetite to create any.
- You want to hand it all off and never discuss the strategy.
- You are not able to share access to your ad accounts and analytics.
If paid social is not the right channel for you right now, we will say so on the first call and point you somewhere that is.
FAQ
Common questions about Facebook Ads
How is Facebook different from Google Ads?
Google captures people who are already searching for what you offer. Facebook and Instagram reach people earlier, while they are scrolling, based on who they are and what they are interested in. It is demand generation rather than demand capture, so it is great for building interest and reaching customers before they look. The two work well together.
How quickly will I see leads?
Most accounts start producing enquiries within the first few weeks once campaigns are live. Social takes a little longer than search to settle, because the algorithm and the creative both need data to find what works. The bigger gains come over the first few months as we test and optimise.
Do I need to provide photos and video?
It helps a lot. On social the creative does most of the work, so real images and video of your work, your team or your results usually outperform anything generic. We guide the concepts, write the copy and tell you exactly what to capture. If you have very little, we will plan around that.
Are Facebook leads not low quality?
They can be, if you optimise for the cheapest possible form fill. That is exactly what our lead quality system is built to avoid. We tie enquiries to real sales outcomes and adjust targeting, creative and forms so the platform learns to find people who actually qualify, not just people who tap a button.
Should I use instant forms or send people to my site?
It depends on your offer. Instant forms are quick and cheap but can lower lead quality; a good landing page asks more of the visitor and tends to qualify them better. We test both for your business and recommend the approach that produces the best customers, not just the most leads.
What if Facebook Ads is not right for my business?
We will tell you. During discovery, if we do not think paid social is the right channel for you right now, we will say so and explain why. We would rather turn away work than take money for something we do not believe will deliver.
Free audit
Get your free Facebook Ads audit
We will review your current situation, look at your website, creative and any existing ads, and give you an honest assessment of what is possible. No obligation, no pressure, no sales pitch.
- We review your setup and goals, and run a free audit of your site, creative and ads.
- You get a straight answer on whether paid social is right for you.
- If we are a fit, we map out the next steps together.
Prefer to talk now? Call 0333 202 6300.